Body Canvas
A B2C platform for women to reduce return rates for online stores and improve shopping experience
Problem
Women face challenges like inconsistent sizing, poor fit, quality issues, and lack of body type insights, leading to high return rates and customer frustration.
Solution
Body Canvas lets users save measurements, try on clothes virtually, get styling advice, request alterations, and explore local brands - helping boost confidence and reduce returns.
Typography
I paired Playfair Display for a sophisticated, fashion-forward look with Montserrat for modern readability, creating a balanced and stylish aesthetic.
Color Style
These colors create a bold and modern aesthetic for a women’s clothing website:
-
#D71E5C (Vibrant Pink): Represents femininity, confidence, and energy; ideal for calls to action.
-
#DF4B7D (Soft Pink): Adds elegance and approachability, balancing vibrancy.
-
#F3F2F2 (Light Gray): Provides contrast and sophistication without harshness.
-
#FFFFFF (White): Keeps the design clean, modern, and enhances readability.
Together, the palette creates a bold, feminine, and professional aesthetic.
Grid System
Landing Page
Body Canvas
How it works
Collection
Download
Contact Us
New Arrivals
Learn more about the world of Fashion
