UX Designer and Researcher with 3+ years of experience designing digital products, internal dashboards, and research informed experiences.
I’m a UX Designer and Researcher with a background in Architecture and a Master’s in Information Systems. I design clear, research-informed digital experiences, with a focus on complex workflows, internal tools, and systems that help people make better decisions.
Currently, I work at Local Grown Salads, where I design internal dashboards and operational tools for teams working across a connected farming ecosystem. My work sits at the intersection of product thinking, user research, and interface design.
My path into UX began during UVW’s website rebuild, where I used my architecture domain knowledge to speak with architects, contractors, interior designers, and customers to understand how they evaluated materials and made product decisions. That experience sparked my move from designing physical spaces to designing digital systems.
Experience
Local Grown Salads
UX Designer
Jun 2025 – Present
• Redesigned Inspector dashboard using Figma, UX Research, Interaction Design, prioritizing high-risk alerts based on user behavior and operational urgency, reducing review time by 35%, saving an estimated 40hours/month for farm operation users.
• Led end-to-end design of OxyFertigation Farm Layout using User Flows, Information Architecture, simplifying complex farm data by enabling faster navigation and support earlier detection of environmental issues tied to an estimated $60k annual crop loss risk.
• Built internal employee directory system using Figma, Design Systems, UX Writing, streamlining management for 50+ employees, reducing manual lookup time by 30%, and eliminating redundant spreadsheet tracking across operations teams.
• Scaled design system using Figma Tokens, Component Libraries, UI Design, standardizing reusable components while aligning with engineering constraints, reducing inconsistencies and accelerating cross-team delivery across 3 product teams and multiple modules.
• Collaborated cross-functionally using Jira, Miro, Agile, Design Handoff, aligning with developers and stakeholders across 3 teams, reducing iteration cycles by 25% and improving sprint delivery predictability across 6 releases.
• Improved accessibility and usability using WCAG, Visual Hierarchy, UX Audits, reducing user-reported issues by 20%, enhancing task clarity, and improving usability scores across internal dashboards used by 50+ employees daily.
• Mentored 2 interns using Figma Reviews, UX Feedback, Design Critiques, improving design consistency, reducing rework cycles by 30%, and accelerating onboarding productivity within 4 weeks through structured feedback loops.
V24V CO
UX Researcher
Aug 2025 – Dec 2025
• Led longitudinal UX research study using Diary Studies, User Interviews, Qualitative Analysis, conducting 84 sessions with 12
participants, generating 20+ insights on crypto behaviors influencing onboarding and retention strategies.
• Structured multi-layered research using Thematic Analysis, Journey Mapping, Behavioral Insights, identifying trust gaps, fee
sensitivity, and emotional triggers, informing product decisions impacting 1K+ potential users in early-stage adoption.
• Synthesized findings into actionable insights using Research Synthesis, Notion, Data Storytelling, delivering recommendations that improved onboarding clarity, reduced drop-off risks, and enhanced transparency across early-stage product prototypes.
Uro Veneer World
UX/UI Designer
Aug 2021 – Dec 2023
• Led end-to-end UX research and redesign using User Interviews, Competitive Analysis, Figma, conducting 14+ stakeholder
interviews, improving product discovery and increasing sales revenue by 40% across digital and in-store channels.
• Redesigned inquiry and conversion flow using User Flows, Interaction Design, Prototyping, increasing conversion rate to design center visits by 55%, directly influencing high-value purchases and improving customer acquisition efficiency.
• Launched Moodboard and New Products features using UI Design, Visual Design, Information Architecture, driving 35% higher
engagement, boosting new product visibility, and contributing to 60% increase in premium product sales.
Deepak Puri Architects
Architect
Aug 2019 – Jul 2021
• Delivered 12+ architecture projects using AutoCAD, Design Thinking, Client Collaboration, achieving 90% compliance, producing 100+ technical drawings, and improving stakeholder communication, project clarity, and delivery timelines across multiple clients.
• Managed end to end coordination across clients, contractors, vendors, and internal teams, strengthening the cross functional communication and problem solving skills I bring into UX today.