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UX Designer Driven by Research and Systems Thinking

 

I design clear, trustworthy digital experiences grounded in user research and systems thinking.


With a background in Architecture and a Master’s in Information Systems, I bring a structured, analytical approach to solving complex product problems.

Currently Designing with Purpose: LGS

I work as a UX Designer at Local Grown Salads, where I design internal tools that improve operational clarity and efficiency. My work focuses on creating intuitive, accessible interfaces informed by user research, continuous iteration, and close collaboration with cross-functional teams.

Previously, I worked as a UX Researcher at Velatropa24Ventures, contributing to the development of a Web3 product through qualitative research, persona creation, usability testing, and product strategy. This role strengthened my ability to translate complex user behavior into actionable, research-driven product decisions.

Blending Design, Data & Innovation: MSIS 

To deepen my understanding of digital products, I pursued a Master’s in Information Systems (Digital Innovation) at Georgia State University. Through this program, I explored AI-driven UX, enterprise systems, product strategy, and data-informed decision making.

This background enables me to design not just visually polished interfaces, but scalable, research-driven solutions that balance user needs, technology, and business goals.

Rooted in Architecture: From Spaces to Screens

Before transitioning into UX, I spent 4+ years designing physical spaces as an Architect. I worked on residential, commercial, and retail projects, managing client relationships, vendor coordination, and site execution.

Architecture taught me to think spatially, solve complex problems, and prioritize human-centered design. It also strengthened my eye for detail, visual hierarchy, and structured planning—all of which now inform my digital design work. My background gives me a unique lens as a designer, allowing me to merge aesthetic sensibility with functional clarity in everything I create.

Want to see more of my Architectural Work?

Outside of work

When I’m not designing, you’ll find me traveling, practicing yoga, painting,  doodling, or cooking something new. I believe thoughtful design and a great meal - both start with curiosity and end with satisfaction.

Just like creating a meaningful user experience, exploring new flavors or places is about discovery, creativity, and connecting with what truly matters. These passions fuel my creativity and inspire me to bring fresh perspectives and empathy into every project I work on.

Let’s
Connect

+1 (470)-884-2195

niralishah003@gmail.com

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© 2025 by Nirali Nilesh Shah 

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