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Nirali Nilesh Shah

UX Designer and Researcher for complex workflows and internal tools

I’m Nirali, a UX Designer and Researcher with 3+ years of experience across digital products, internal dashboards, and research informed design. With a background in Architecture and a Master’s in Information Systems, I bring systems thinking to products that help teams make better decisions.

Currently designing operational dashboards and internal tools at Local Grown Salads.

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Local Grown Salads

Redesigned the Inspector Home Screen, reducing key alert review task completion time by 35%

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Uro Veneer World (coming soon)

Led UX research for a website redesign that improved product discovery, strengthened inquiry flows, and increased sales outcomes by 40%.

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Velatropa24Ventures CO

Turned a 7 week longitudinal study into actionable insights that informed better UX decisions across trust, onboarding, and adoption.

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Body Canvas

Designed Body Canvas to reduce uncertainty in online fashion shopping through virtual try on, personalized fit, and smarter decision support.

Outside of work

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Chasing sunsets and collecting quiet moments

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Testing new flavors in my Ninja era

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Grounding myself through movement every day

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Making space for color and calm

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